Magnus’ academic background comes from BI Norwegian Business School, where he took a Bachelor’s degree in International Marketing. As a part of the Bachelor’s degree he spent the two last semesters in New York, and attended Pace University – Lubin School of Business. Throughout his degree he showed excellent academic performances, and was highly recognized by the professors at both BI and Pace. Apart from being hard-working, Magnus is a genuine, humble and ambitious student. He loves football, food and music, and has a special passion for singing. In terms of future goals, living one year in a skyscraper on Manhattan did not lower the bar, and thus NTNU’s School of Entrepreneurship seemed like the natural next step. There he could put theory into practice and acquire the skills necessary to fulfill his ambition of changing a well-established consumer pattern.